Curiosity and creativity become the starting point for Giusi Cattaneo, who started her career in the 70ies in the design and furnishing fields by collaborating with the most avant-garde companies.
Yet, she had been always willing to build something of her own. Thus, in 1977, she created the Gold For Ever brand, opening her first Jewelry Boutique in the heart of Portofino.
Since then she is known for her masterworks, which unite the Italian goldsmith tradition, one of a kind jewelry, her infinite passion for design, and precious stones and the materials used.
Gold forever and for any occasion in particular is exactly what you will find in the exquisite Atelier in Portofino, with a magnificent marble wave created by Depas, D’Urbino and Lomazzi disposed in highlight (a tender allusion to the world of architects and designers).
Giusi Cattaneo had never stopped in her creative process and in some years – following the same stylistic direction, yet with a bit of a winter accent – she opened a new Atelier in St. Moritz, where many of her Italian and International clients live.
In 2015 Giusi’s niece Valentina joined her on this adventure after a degree in architecture and a long career as a designer in the fashion world.
Today Gold For Ever accepts a new challenge and this Easter opens a new Pop-up Store in St. Tropez, another exclusive location to rediscover the unique style of the Brand mastership.